What's New
Dear Exhibitors:
InterGem has been working over the past year to develop a marketing plan that includes new and exciting types of advertising. In addition to our major daily print and television advertising, we are now utilizing billboards, online ticket promotions, radio sponsorships, night time aerial signage, digital displays, customized internet offerings and social media sites.
Our Facebook page already has thousands of friends! Our website has more unique visitors each month than ever before! These are mostly new customers that are visiting our website for the first time! Our email database has expanded to over 100,000 customers and we send out custom email blasts weekly to announce new and exciting promotions at the shows. We are now also using Twitter to send Tweets to our followers. These new marketing and advertising efforts have played a significant role in attracting new customers. The newsletter will show you samples of the above-mentioned efforts. We are working harder for you every day to accomplish two things: draw new customers to our shows and keep our current customers coming back.
Sincerely,
The Entire InterGem Team
Exhibitor Tip #1
Create A Facebook Page
Not everybody is a web designer - but you don''t have to be to create your business'' Facebook Page. You can let your fans know where you will be exhibiting next, run show specials and sales, showcase your most recently acquired inventory and more with just a few simple clicks.
Here is the Facebook page of one of your fellow exhibitors:
Exhibitor Tip #2
Using Twitter
Twitter is not just for the kids [or Ashton Kutcher] anymore. People of all age groups are using Social Media sites like twitter to connect with friends and family more than ever. Tweets are live and in the moment!
Imagine this twitter conversation amongst two friends:
[Friend1] ''I just bought the most amazing ring at the gem show!''
[Friend 2] ''Gem Show? Where?''
[Friend1] ''Downtown at the Convention Center. I''m at booth #530!''
[Friend 2] ''I''m on my way!''
Now Friend 2 is at your booth with Friend 1 and you've just sold two rings instead of one. Word of mouth is the #1 way people discover new things.
Exhibitor Tip #3
Advertise Affordably!
Gems & Jewelry Magazine is a fantastic advertising vehicle with over 50,000 subscribers! Let your jewelry be seen by NEW customers! Get great exposure! (Remember November 15th is the deadline). Please contact:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Flyer advertising is now available at the show. Color flyers with your company information and booth number can be in every customer''s hand as they enter the show.
THIS WILL SELL OUT! ONLY TWO EXHIBITORS PER JEWELRY CATEGORY and EXCLUSIVITY IS AVAILABLE.
Email
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for details.
Billboards Attract Attention!
Tens of thousands of commuters saw this billboard every day on their way to work in the San Mateo area.
Show Site Signage
This Billboard along with five others directed the public in an upscale New York shopping area to our White Plains show.
Denver Merchandise Mart Digital Billboard
I-95 North East of the Chase Center in Wilmington, DE
New radio ads have been implemented since the Chantilly show and will be put into the marketing mix to promote future shows across major metro markets.
Sample Radio AD:
THIS TRAFFIC REPORT IS BROUGHT TO YOU BY THE INTERNATIONAL GEM & JEWELRY SHOW...
COPY: SHOP the BEST GEM & JEWELRY SHOW IN SAN MATEO this FRIDAY through SUNDAY at THE SAN MATEO COUNTY EVENT CENTER. OVER THREE HUNDRED JEWELRY BOOTHS WITH THE HIGHEST QUALITY and BEST SELECTION AT THE LOWEST PRICES. THE INTERNATIONAL GEM & JEWELRY SHOW THIS WEEKEND ONLY AT THE SAN MATEO COUNTY EVENT CENTER. VISIT INTERGEM.COM.
Online Ticketing
Starting with the Fall season you will notice we now offer tickets online through Ticket Derby. These tickets are sold at the discounted price of $6.00. Any exhibitor who wishes to sell tickets through their website should contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
Click HERE to see the event listing for Intergem
We thank you for your continued support of the InterGem shows and wish you major success in the future!
We appreciate your business,
The Intergem Team
International Gem & Jewelry Show, Inc.
120 Derwood Circle
Rockville, Maryland 20850